The style is a casual mix of a feminine, Scandinavian-ethnic style with a sporty
feel and a young attitude. The corporate philosophy "Always looking for a new angle,
ever changing but keeping the style and being recognizable" is instrumental in the
process of creating the typical style of a Hunkydory product.
Hunkydory is slang, meaning that everything is cool, calm...
The phrase made famous by Mr. David Bowie became the trademark for the in company in 1996.
The Hunkydory line offers a new take on knitwear targeted to the
contemporary young woman. The knitwear has always been the red
thread in the concept, but the line has evolved rapidly into a full range collection.